If you have been trying to get more Google traffic for your cosmetic surgery without having to pay for PPC advertising, you may have been thinking it simply was not possible.
After all, a good PPC advertising campaign can bring a huge number of potential patients to a cosmetic surgery’s website if the campaign is run properly.
There is a way to get Google traffic to your cosmetic surgery without paying for a PPC campaign, however, and that way is to get an SEO company to create an effective SEO campaign.
Do you have to pay for an SEO campaign? — Unless you create one yourself, and you really have to be an expert to do that successfully, you will have to pay for a professionally run SEO campaign. Especially if you want Google to notice your site.
The difference between paying for PPC advertising and SEO, however, is that the minute you stop paying for PPC ads, any benefit you obtained from them immediately comes to an end.
If an SEO campaign is done successfully, however, you can eventually stop paying the service, yet the benefits you received from their SEO work will still have an effect for months and even years to come. You can read more at Practicebloom.
What is an SEO campaign? — SEO stands for search engine optimization, and describes the way a website is optimized to attract the most attention from Google.
A good campaign may also include getting new backlinks to your site placed on other people’s sites, which also means an SEO campaign may also be targeting sites not even connected to yours.
The goal of such a campaign is to have Google realizing your site is better than other sites when people search for specific keywords.
Once this is done with the right SEO campaign, your cosmetic surgery’s site will begin to move higher up the Google search results. Thus getting you more Google traffic for your business, and less for other cosmetic surgeries in your area.
How long should you run an SEO campaign? — Even with the best campaign, it can take a few weeks for Google to notice what is being done to your site.
It may then take the search engine a few weeks longer to decide what to do with that information. Whether to decide your website is a quality site, and so move it higher up their search results, or to push it further down.
This is why, when you begin a new SEO campaign, you should count on having to run it for at least six months to be able to get the best results.
What happens when you stop an SEO campaign? — The things that are done to your website during a successful campaign are not things that are put into effect for short-term gain. Not if you hire the right SEO service.
Instead, they are slowly implemented in the most effective way so that they will have long-term benefits to your site long after the campaign has ended.
This is why, even if you have to hire a company that can create a successful SEO campaign, the cost per patient you will get from it is really very low.